3 min read

The days of slapping up a website and calling it a day are long gone. Just as the internet has evolved over time, so have its users. We’re constantly overloaded with information, meaning we must go beyond plain function to captivate our audiences. Enter User Experience (UX) design—a powerful tool that not only enhances usability but also establishes emotional connections between brands and users. At Launch & Prosper, we’ve seen how leveraging UX design to create these emotional connections is a strategic game-changer. In this article, we look at how to balance aesthetics and function in UX to establish lasting emotional bonds with your customers.

5 min read

With the recent introduction of Meta’s new app, Threads, we wanted to discuss when and why you should consider adopting new social media platforms. We all know that social media platforms have become essential tools for businesses to connect with their target audience, build brand awareness, and drive customer engagement, but that doesn’t mean that you need to be on all of them. It may seem tempting to jump on every social media bandwagon, however, it’s important to carefully select the platforms that align with your business objectives and target audience. In this article, we explore the reasons why you don't need to be present on every social media platform and how a focused strategy can lead to better results.

3 min read

It's no secret that social media platforms have become an essential part of marketing strategies. But at what cost? Are we losing sight of the true purpose of social media in our pursuit of sales? Platforms like Facebook, Instagram, Twitter, and LinkedIn have given businesses and marketers alike valuable channels to engage with potential customers through targeted and consistent approaches. But perhaps it's time to pause and reconsider the seemingly relentless focus on sales-driven tactics?