Back to School, Back to Business: Navigating the Post-Summer Transition
3 min read
Just like the excitement of the back-to-school season, this time of year holds immense potential for a fresh start and renewed energy in the workplace. As we transition from the summer vibe back into the routine of business, here are some insights I've gathered from my own experiences that might help you and your team make a smooth reentry into the world of productivity.
Creating Emotional Connections Through User Experience (UX)
3 min read
The days of slapping up a website and calling it a day are long gone. Just as the internet has evolved over time, so have its users. We’re constantly overloaded with information, meaning we must go beyond plain function to captivate our audiences. Enter User Experience (UX) design—a powerful tool that not only enhances usability but also establishes emotional connections between brands and users. At Launch & Prosper, we’ve seen how leveraging UX design to create these emotional connections is a strategic game-changer. In this article, we look at how to balance aesthetics and function in UX to establish lasting emotional bonds with your customers.
Exploring Funding and Financing Options for Small Businesses: A Introductory Guide
5 min read
For small businesses, finding the right funding and financing options can be a critical step towards growth, innovation, and sustainability. The realm of possibilities is wide, from traditional avenues to modern, innovative approaches. The bottom line is: businesses require money. Depending on the needs, there are a variety of funding and financing options for small businesses. From bootstrapping to angel investors, in this article, we delve into a diverse array of funding alternatives that can empower small businesses to thrive.
The Ups & Downs of Entrepreneurial ADD: Honing the Gift of Diverse Focus
5 min read
Entrepreneurship is not an easy life. It demands resilience, creativity, and the ability to manage multiple tasks simultaneously. Have you heard the term: "Entrepreneurial ADD"? It is often used loosely to describe a cognitive disposition or personality traits characterized by a diverse focus and an ability to easily shift between various tasks, projects, or ideas. Entrepreneurial ADD, also known as "Entrepreneurial Attention Deficit Disorder," is not a medical diagnosis - although there is research linking ADD/ADHD and Entrepreneurialism.
Tunnel Vision - An unpopular opinion on getting granular with big ideas.
3 min read
Before university, I was beyond frustrated in high school. I had big, unconventional ideas, and often spent time chasing them instead of doing the rote work assigned to me. The envisioning piece turned me on, the granular work or the little details were cogs in my wheel. I was struggling to follow through on tasks.
Why you don’t need to jump on every social bandwagon.
5 min read
With the recent introduction of Meta’s new app, Threads, we wanted to discuss when and why you should consider adopting new social media platforms. We all know that social media platforms have become essential tools for businesses to connect with their target audience, build brand awareness, and drive customer engagement, but that doesn’t mean that you need to be on all of them. It may seem tempting to jump on every social media bandwagon, however, it’s important to carefully select the platforms that align with your business objectives and target audience. In this article, we explore the reasons why you don't need to be present on every social media platform and how a focused strategy can lead to better results.
The Visionary CEO: Planning for Mid-Sized Enterprises
3 min read
There are people on my team who prefer not to function off the cuff or unplanned (for this I am grateful). I also have had team members leave because they were uncomfortable in the face of uncertainty and risk. At the time, I was blind to it. These are situations I am comfortable in. I am often in negotiations, thinking on my feet. While I do assess and calculate risk, I will dive into uncharted waters. I prefer to take action even if the details are not ironed out –taking action provides initial results to analyze, iterate or course correct. And I have come to realize that people need certainty. They require a plan. They need the details of the mission.
Funding Opportunities to Support Your Business
5 min read
Though there is no such thing as free money, we understand the importance of securing grants for your business. Grants can provide the much-needed financial relief that stretches your dollar to fuel your growth, innovate, and overcome challenges. They offer an opportunity to invest in expertise in critical areas such as marketing, website development, training, research, and more.
Balancing Purpose, People, and Profit Part II: Private Sector
3 min read
What hurdles is your business facing in this economy? We are observing businesses that are struggling with rising costs, supply chain issues, labour shortages, increased competition, and changing consumer behaviour. At the end of the day, many are losing capacity to manage operations and/or are losing profits as they take on substantial increases in the cost of doing business.
Balancing Purpose, People, and Profit Part I - A Look at the Need for Revenue in Nonprofits
3 min read
Capitalism says: freely and competitively, pursue profit privately at all costs. Socialism says: control equal distribution of wealth and co-operate instead of compete. Now, let’s leave the debate of economics and political science aside and simply look at common attitudes towards privately owned companies and nonprofits (also known as publicly or community funded organizations).
Social Over Sales: Why We Need to Re-evaluate Social Media Marketing and Get Back to Balanced Strategies
3 min read
It's no secret that social media platforms have become an essential part of marketing strategies. But at what cost? Are we losing sight of the true purpose of social media in our pursuit of sales? Platforms like Facebook, Instagram, Twitter, and LinkedIn have given businesses and marketers alike valuable channels to engage with potential customers through targeted and consistent approaches. But perhaps it's time to pause and reconsider the seemingly relentless focus on sales-driven tactics?
How & Where Small Businesses Can Leverage AI
5 min read
In a world increasingly influenced by AI, the balance between AI capabilities and human oversight will be critical in maximizing benefits while minimizing potential risks and biases. To AI or not to AI isn’t the question anymore, the question now is how to use AI in a way that benefits everyone, by striking a balance between automation and human touch.